Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the …
The most anticipated event in the world of Fashion is fast approaching: Paris Fashion Week. The festivities will begin with the presentation of the men’s collections from June 23rd to 28th, 2019, then the Couture from June 30th to July 4th, 2019, and finish with Women’s fashion from September 23rd to October 1st, 2019. During …
In this article we take a look at the year ahead and highlight some of the key trends we expect to see influence the retail industry in 2022. The past two years have been ‘unusual’ for everyone associated with the retail industry. We saw some big names fall and experienced disruption after disruption. Many of …
Kowloon Dairy, Hong Kong’s premier ice cream brand, is running a Christmas-themed Holiday pop-up store in Central to reach new customers and spread the festive spirit. Selling a selection of high-quality fresh dairy, ice cream, and yogurts, it is the third time Kowloon Dairy has run a pop-up store with highly popular projects in 2018 …
Retykle, the online retailer for second-hand designer kids clothing, recently ran its latest pop-up store in Hong Kong. The retailer, which specialises in second-hand children’s fashion, uses pop-up stores to increase visibility and reach new customers who can then use its online platform to buy and sell designer brands. It’s a message of sustainability that …
Rails, the Los Angeles-based global lifestyle brand, has opened a pop-up store in Le Marais to connect with its French customers and test a new market. The store, which Storefront secured for them, is a major step in the brand’s international retail expansion. Rails recently debuted flagship stores in New York and San Francisco, with …
When it comes to retail, 2020 was a strange year. The impact of Covid-19 was far reaching and significant. Retail, like many industries, was severely disrupted as consumers were stuck at home, shops were forced to close and strict restrictions applied across the globe. While we have by no means seen the back of Covid-19, …
Popular artist and author Rap Chan, better known as Dusty Papa, hosted a pop-up exhibition in December in Central Hong Kong promoting mental health. The theme of the exhibition was “Don’t forget the tenderness in your heart” and it used Dustykid’s distinctive designs to remind viewers that despite social instability and the impact of COVID-19, …
After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the …
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With Storefront, renting a retail space for a short term has never been easier. The Pop-Up Store concept has grown beyond a trend into a retail strategy that is used by all brands, big and small. Thanks to Storefront, the secular retail industry has been disrupted for good, with speed and ease being brought to a …
How To Grow Your Brand With Global Pop-Up Stores Read More »
